Over 40 million views and 92 awards including Cannes Gold Cyber Lion and Eurobest Grand Prix for Branded Content & Entertainment

Instead of making an ad, we designed and built the world's first fully working Hoverboard, then revealed it to a global audience.

The research showed that Lexus occupied a very rational space in the mind of potential customers: well made, great customer service, but lacking in excitement. 

Rather than tell people that Lexus was a visionary and exciting company, we decided to show them. 

With very little media money we worked with influencers in relevant online communities– tech lovers, petrol heads and sci fi fans – to make sure that the content would reach a global audience.

 The campaign generated an estimated $64m worth of coverage – there were 40,000 social media posts on launch day alone.  More importantly that year saw Lexus achieve record car sales.