Art Direction and Design
At Leo Burnett London I ran the Design Department under my role as Head of Art, overseeing the visual output of the entire agency.
Lexus Print & Posters
McDonald’s Re-Brand
As Head of Art at Leo Burnett London I completely re-designed the McDonald’s brand look and feel, and re-invented the way in which they presented their food.
eightfourtwo Brand Identity
I was approached to develop a brand identity for a new wealth management company - the name I created was ‘eightfourtwo’. The founder wanted a distinctive idea that captured the long and rewarding relationships that they build with their clients. Legend has it that the Beatles song ‘The Long and Winding Road’ was inspired by the meandering Highland route that led to Paul McCartney’s Scottish home. The title perfectly summed up their distinctive approach - long and rewarding journeys, each one with different twists and turns.
And the name of McCartney’s long and winding road? The B842.
