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A few years ago I was approached to develop a brand identity for a new wealth management company - the name I created was ‘eightfourtwo’.
The founder Derek Sumsion wanted a distinctive idea that captured the long and rewarding relationships that they build with their clients.
Legend has it that the Beatles song ‘The Long and Winding Road’ was inspired by the meandering Highland route that led to Paul McCartney’s Scottish home.
The title perfectly summed up their distinctive approach - long and rewarding journeys, each one with different twists and turns.
And the name of McCartney’s long and winding road? The B842.
eightfourtwo Zine
eightfourtwo Zine