38million views and 92 awards including Cannes Gold Cyber Lion and Eurobest Grand Prix for Branded Content & Entertainment.
"There's no such thing as impossible, it's just a matter of figuring out how" - Haruhiko Tanahashi. Lexus Chief Engineer.
Instead of making an ad, we designed and built the world's first fully working Hoverboard, and then revealed it to a global audience.
The fourth, and most ambitious, of the 'Amazing in Motion' series - projects designed to showcase the imagination and creativity at the heart of the Lexus brand.