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To dramatise the stability and control of the new Lexus IS, we called upon the English National Ballet’s principal dancer Tamara Rojo.
The film sees Rojo’s ballet moves interspersed with existing shots of the new IS, with her movements mirroring the car’s.
We commissioned an original full length track ‘Step it Up, exclusively produced by Trap artist Richie Sosa which gained over a million views itself.
Director: Pleix
Production Company: Rogue